Greentelling

Client Profile

Emerging Sustainable Material Manufacturer, Supplier to Commercial and Residential Market

Situation

Manufacturer witnessed their competition promoting sustainability without any form of validated methodology. Knowing that such practices confuse the market and position companies for a case of greenwashing, the Manufacturer sought Ecoxera to help them authentically and transparently communicate their sustainable initiatives and validate their current efforts in ways that were relevant to the core customer.

Ecoxera Solution

After taking inventory of Manufacturer’s current efforts and thorough assessment of material attributes, manufacturing processes, and operational efficiencies, Ecoxera’s Sustainability Experts identified environmental impact areas and developed measurement and verification protocols to validate environmental claims, including applicable 3rd party certifications. Ecoxera also created customized sustainability marketing materials that enhanced their brand story and build customer loyalty.

End Result

- Inventory of current initiatives and validation of these efforts through cost and product appropriate third party certifications.
- Brand differentiation and increased customer loyalty through transparent communication around their green attributes.
- Increased project specifications and revenue through credible and compelling green storytelling relevant to their specifiers and customers.