Procurement

Client Profile

Mid-Size Home Supply Retailer

Situation

The Retailer wanted to build a credible green brand for the discerning consumer by offering sustainable products and communicating the sustainability of the products to customers.

Ecoxera Solution

Ecoxera’s Sustainability Experts worked hand in hand with the Retailer to develop a sustainable product procurement model that serves as a “first filter” and ensures 100% of the products on the shelf perform above the Retailer’s required level of sustainability.

The second component, a supplier sustainability survey, aides the Retailer with vendor selection and enables suppliers to identify opportunities for continuous environmental improvement for their product offering. On the consumer facing side, the survey results and product attributes are transparently communicated to the customer in-store and online. This enables the customer to make informed purchasing decisions based on their own set of values, instead of relying on a myriad of third party labels for product information. Ecoxera’s solution created a quick and easy educational customer experience that re-emphasizes the Retailer’s brand value proposition and builds credibility in the sustainable product space..

End Result

- A procurement approach that differentiates the retailer as an credible green brand.
- A product filter that guarantees 100% of products on the shelf are on the path of continuous improvement and have at least one sustainable attribute.
- An innovative marketing program that transparently communicates product attributes to customers and enhances Retailer’s value proposition.